Case Study (2 Questions) Example | Topics and Well Written Essays - 500 words

(2 Questions) - Case Study Example Companies that survive under this market depended on maintaining their commercial buyers who specialized in handicrafts. Additionally, to survive in the market firms needs to carry out large exports. The market under which the ExpoArte operate has variety of distribution channels that occur within the US and the European market. The common wholesale and the retail importers being ATO. The department store regarded themselves as both the retailers and the importers selling their products at a considerable high price (NICARAGUA, n.d.). This departmental store serves the higher segment of the market. Firms that concentrated in importing their purchased products sold them to domestic and regional retailers who later sold them at a higher markup. The retail importers manage to sell their stores to the public. Based on the market analysis, ExpoArte need to focus on their generation of profits until they secure their bottom line. The company needs to embrace product differentiation and impl ementation of economics of scale to increase their sales. The company also needs to cut down on their operational cost and increase their profits. This will help the company to strategize on passing their production costs off to their artisans. The company also need to come up with a new management culture. The new management culture will incorporate setting up appropriate organizational structure that will safeguard every aspect of the company’s operation. This will entail setting up operation managers in each department within the company. The move will help the company improve and distribute their administrative power efficiently. The company also needs to focus on their website for market, the website will help the company to expand their advertising strategy. The strategy will help the company market itself beyond its stakeholders. Financial forecasting and encouraging their clients to pay a higher percentage for their upfront will be important. The strategy will help th e